Innovation & vigil technological
Monitoring technology has never been easier than with AirSaaS.
Monitoring technology has never been easier than with AirSaaS.
The word “startup”, although a “buzzword” for years, is a term whose contours are often difficult to define. A startup is the start of an entrepreneurial activity that aims at the top of its market. This makes it easy to understand that “startup” is therefore a phase in the life of a company. Even so, many startups that have largely passed the start-up stage have kept the fundamentals that we are going to detail here. To understand the definition of a startup in more detail, it is necessary to detail the criteria that qualify a startup company:
The founders of Slack were initially working on a video game project that did not really meet its market when they realized that there was no collaborative solution for teamwork. They therefore “dug” this hypothesis to produce the application we know today.
Innovation is defined by the implementation of a novelty on a market. This novelty may be of several types:
Innovation is a “suitcase” word that is sometimes used incorrectly. It is therefore important to properly qualify a term that seems to be contemporary but is hardly contemporary. In the Middle Ages, the word “innovation” was already used. Innovation is a concept that brings something new to an existing market with a promise of definite improvement.
In order to properly characterize innovation, we can ensure that it meets 3 criteria:
Some would say it's a hoax. Try to answer the question individually before reading on.
The reasons for the search for innovation are multiple:
We can summarize all of this in one point: innovation is used to generate a competitive advantage. And yes, as the use of innovation creates more value than before, it brings a new advantage to the market it serves.
Start-up, start-up, innovative company Many names are used today to define a new type of business that is more or less innovative, and more or less digital. We are going to try to clarify this question
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It is not necessarily clear at first glance but the concepts of invention and innovation, although similar, do not fully meet the same objectives.
Invention is the creation of a completely new concept, product, or process. Invention often calls for creativity and a boundless imagination on the part of its creator.
The invention does not have to be faced with a market need, that's why Many inventions have never been commercially successful. Inventions therefore differ from innovations, which are more or less important optimizations to address a market or a need. The sentence below summarizes well the difference between invention and innovation:
“Innovation is an invention that has found its market”
There are 4 different types of innovation that we will detail in this table. This nomenclature is understood by 2 factors, technology and market.
Each sector
Technology
Market
Detail
Incremental innovation
Existing
Existing
Incremental innovation is an improvement/optimization of a product/service or a current process on the same market.
ex: the new iPhone
Adjacent innovation
Existing
Nouveau
Adjacent innovation is the use of a product/service or process in a new market.
ex: the iPhone on the camera market
Breakthrough innovation
Nouveau
Existing
Breakthrough innovation is the implementation of a new technology in order to address the existing market.
For example: the first iPhone on the market in 2007
Radical innovation
Nouveau
Nouveau
Radical innovation is the implementation of new technology that creates a new market.
ex: the iPad creating the digital tablet market
The schematic representation of the 4 types of innovation makes it possible to make the link between the innovation factors.
The MIT (Massachusetts Institute Technology) published an article in 2006 that referred to the dimensions (or axes) of innovation.
These areas of innovation are deployed around 4 main axes answering these questions: For what? For whom? Where? How?
We are going to detail each dimension of innovation.
Dimension
Explanations
Offer
Development of a new product/service
Platform
Use a common base in the design of products or services. Modularity allows you to benefit from economies of scale and speed of execution.
Solution
Create an integrated offering to solve the customer problem across the value chain.
Customer
Discover customer needs not covered to date or identify market segments that are not addressed.
Customer experience
“Redesign” customer interactions across all touchpoints.
Capturing value
Redefine how the business is paid or creates new revenue streams
Process
Redesign operating processes to improve efficiency and effectiveness.
Organization
To change the form and/or the core activity of the company
Logistics
Think differently about procurement strategies
Distribution
Creating new distribution channels for customers
Network
Create intelligent, integrated, network-centric offerings.
Brand
Exploiting a brand in new areas
Open innovation or open innovation consists in opening the borders of an organization (company, association, institution...) to benefit from collective intelligence strong in an innovation process. Open innovation seeks to develop sharing and collaboration around a problem, an idea or a theme in order to create a wealth of ideas and solutions.
The diversity of participants in an open innovation project makes it rich: different skills, cultures and approaches make it possible to create rich interactions leading to new solutions.
The events that symbolize open innovation in recent years are Hackathons. Hackathons for “hack” and “marathon” are generally events organized over 24 to 48 hours where diverse profiles of people will work as a team to solve a problem by addressing the irritant with a new solution. Very popular with large groups, hackathons have the advantage of decompartmentalizing large organizations to meet business challenges.
Open innovation is also popular in a community dynamic. Some brands call on their customers in order to develop new products/services. These brands, having an already committed community approach, can count on the collaboration of numerous customers to boost the innovation process: new ideas, votes on projects, feedback on prototypes... there is no shortage of examples of brand/customer collaboration... there is no shortage of examples of brand/customer collaboration.
Another example of open innovation that is increasingly used by SMEs, ETIs and large companies is collaboration with startups. In order to take advantage of the innovation dynamic present on their market, companies are choosing to collaborate with startups in order to address business challenges. The objective of this type of collaboration is to accelerate innovation for the company by successfully implementing an external solution; and to increase the startup's learning curve in terms of market needs.
AirSaaS allows businesses to find and select startups in order to effectively deploy an open innovation process. With more than 1000 BtoB startups, there is surely a startup that addresses one of the challenges of your business.
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The Oslo Manual, written by the OECD, provides us with an interesting definition of technological innovation: Technological product innovation means the development/marketing of a more efficient product in order to provide consumers with objectively new or improved services. Technological process innovation refers to the development/adoption of new or significantly improved production or distribution methods. It can involve changes affecting — separately or simultaneously — equipment, human resources or working methods. Oslo manual
Technological innovation Is pProbably the one who is the most mediatic and the most present in our contemporary world. A good number of startups rely on technological innovation to offer new solutions on the market.
AirSaaS, the reference platform for BtoB startups, makes it possible to find the best technological startups in many cutting-edge sectors.
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Frugal innovation is increasingly considered by businesses and startups. It is an innovation that responds to the ills of our modern world: by optimizing what can be optimized while using the minimum of resources.
Frugal innovation is a philosophical trend in its own right from the very concept of innovation. It is based on the promise to do better with less. Let's see how this is translated in practice.
Do better :
With less :
It is complicated to keep up with innovation and the latest news on your market on an ongoing basis.
Here we list some useful tools for monitoring innovation:
Be up to date with the latest innovations from hot startups on the market
+1000 BtoB startups referenced by industry and focused on your business issues
Innovation directors, project managers, industrial managers, HR managers, DAF collaborate on AirSaaS to accelerate innovation in their organization.
Create your business space to collaborate with your colleagues around the startups that interest you and share your progress internally.
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Every week, dozens of startups are added to AirSaaS
Invite your colleagues to discuss with them the innovations that interest you
Nothing better than subscribing to startup news to follow developments
It is sometimes difficult to see clearly in the startup jungle. Every week, new startups are launching into your market and you sometimes have a hard time taking a step back from the solutions that deserve your attention. AirSaaS qualifies and selects the best French, European and US startups. You can finally see more clearly and have access to reliable, verified and continuously updated information.
Over 250 businesses are already using AirSaaS
And new ones are being added every day.
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“We spend a lot of time on different sources collecting information, qualifying startups and making contact with them.Your tool is simple, pleasant and allows you to see active startups that are innovating in cross-cutting sectors of activity.You also need to know who you are already working with. To give you an example, we bought 3 different eLearning solutions...”
Paris St Joseph Hospital Group
Julie Valette,
Development manager
digital innovation
“I was looking for IoT energy management solutions in order to reduce the associated bill for my customers. I found several startups on AirSaaS. I contacted them and we are launching a POC in the coming months. The platform is easy to use and evolves rapidly with new functionalities.”
Vinci facilities
William Scotto,
Business manager
“I've often been frustrated with startup websites. We don't fully understand what they are offering and if their solution fits our needs. I have a role as a supplier prescriber in the company, I must source the right suppliers and offer them to our employees. There are plenty of CRM tools but no equivalent on the supplier side. Before I managed all this on Excel.”
Sunzil
Jean-Baptiste Ducastel,
Resp. purchase and supplychain
